The Good Fight - “I fight for you, the american people.” Multiple personal stories. (Pathos, ethos)
Trust - “We will regain the trust that you’ve lost in the government.” (Pathos)
What We Believe - “We believe in God, rewarding hard work, family values, justice, choices…” (Pathos)
Taxes and Spending - “I will cut taxes, create jobs, help you find and keep your health insurance and reduce government spending.” Comparison with Obamas policy. (Logos, pathos)
New Economy - “I support a free competitive market and initiatives to create jobs” (Logos)
Education - “I support equal access to education, rewarding good teachers, competition and choice.” (Logos, pathos)